Make your online videos shoppable
Online video is great for inspiration, branding, or sharing ideas. But after the orientation phase, you want to close the deal. With hihaho interactive video, you can!
For a direct call to action, you want the customer to purchase the product immediately in the video experience instead of going to an external website. With hihaho interactive video, you can make your online videos shoppable!
Just add interactions like clickable buttons or hotspots. No need to exit the video. This results in a faster and easier sales conversion! All your online video content becomes more valuable if you make it clickable.
With interactive video, you engage with your buyers. Ask questions about personal interests for example, or ask for their email address. Gather data and insights that you would not be able to gather with traditional online video.
Examples of eCommerce videos
- ‘How to’ videos that explain a product and where you can order spare parts or supplies.
- Cooking videos where you can order the ingredients you need to cook.
- Influencers that show products that you can buy instantly.
- Real estate development plans where you can see your new house, ask for information or make an offer.
- Car dealer videos where you can book your test drive or make an offer on used cars.
- Financial services explainer videos where you can instantly insure for calamities or make an appointment.
Some facts about interactive video
- 90% of all information captured in our brains is visual.
- 75% of viewers prefer to watch videos instead of reading a text.
- Visual information is captured 60.000 faster in our brains than text.
- 97% of people say they understand things better when something is explained in a video instead of on paper.
- 70% of all search requests on YouTube are for ‘how to’ videos.
- Every day 2 billion people watch instruction videos.
- Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad.
- Even if viewers don’t click on an online video, the sheer option to interact makes the ad 32% more memorable than non-interactive ads, driving a 9x higher impact on purchase intent. These figures are consistent among gender, age, and industry verticals. (Marketingdrive)
Why wait? Try hihaho interactive video solution for free! Register now and discover the benefits of hihaho interactive video.