What is interactive video?
Interactive video offers endless possibilities to turn a passive video into an active experience. Interactive video not only lets you tell a story, but your viewers literally become part of it. Depending on the choices they make in the video, they will determine the course of it. This allows for easy navigation
to relevant content.
Video with an interactive layer
Interactive video helps employees, students, and others, to easily understand information, memorize it better, and apply the information more effectively. Our L&D experts are ready to help you make the first step towards interactive video. Contact them here.
Interactive video example
Interactive video can be used to train employees. Take a look at this example.
The difference between linear and interactive video
Linear video
- Passive experience
- The viewer plays the video in search of specific information
- Less suitable for achieving learning goals
Interactive video
- Engaging experience
- The viewer decides what they want to watch
- Interactions that contribute to reaching learning goals
Why use interactive video?
The benefits of interactive video
- Provide clearer instructions, learn more effectively, and understand better.
- Keep information up-to-date and adjust the videos without having to take them offline.
- Easily link to external web pages or downloadable links.
- Access to valuable data to keep track of results and to determine your viewers’ needs.
- Test or evaluate by adding interactive questions and by letting the viewer make choices within the video.
- Effectively keep tabs on information about leads, prospects and customers.
How to create an interactive video?
Top 3 types of interactive video
Explainer videos
Make information accessible and clear by adding clickable buttons and menus.
How-to videos
Navigate through the video and access the information you need at that moment.
Product videos
Give viewers an inspiring experience of your product with links and contact forms.
And more!
There are endless ways to use interactive videos! Discover them in our video showcase.
Application examples
Instructional videos
Interactive video offers all kinds of interactive elements that makes it easier for viewers to understand and apply new information. Those interactive elements ensure a higher engagement for your videos.
Information can be better remembered and applied because viewers get direct access to the information in their moment of need. OK Learning shows an example of this. They created an interactive video to help medical staff with prepping the machinery in the operating room.
Public information
By engaging the viewers, interactive video helps to stimulate active thinking. This will help them to retain new information, which increases the chances of actual behavioral change. Visualizing the information via interactive widgets ensures that the content of the video will be easier to understand and apply.
For example: people often find it difficult to understand and apply textual, medical information. That is why CareAnimations creates interactive, animated videos to help better understand medical leaflets, giving viewers access to the information they need.
E-commerce
With interactive video, you can give your customers an interactive experience with your products, without them having to visit a physical store. On average, interactivity in a video allows for a longer viewing time and a higher conversion than linear videos.
Spanish video producer Goviideo uses interactive video in showrooms of all kinds of well-known car brands. In doing so, they give viewers a spectacular experience when it comes to product orientation.
