Interactive Video Platforms, Software and Tools in a comprehensive list

Dutch company Blue Billywig offers a versatile product, which can be used for creating interactive product informational videos, shopping videos, and way more. Their interactive video platform lists two handful of types of interactions that could be added to a video by an interactive video creator.

Blue Billywig is a company where you can outsource complete interactive video productions. The platform has many possibilities but is also complex to use. If you have a substantial budget and want to outsource the process from A to Z yourself, Blue Billywig is an excellent company.

Hapyak was acquired by the online video platform Brightcove in 2021. For that reason, the company itself has few employees on LinkedIn. The marketing for Hapyak has been discontinued after the acquisition by Brightcove. It is no longer possible to test Hapyak separately without using Brightcove.

With Brightcove, you have multiple different interactive features you can add. These features include clickable buttons and hotspots, chaptering, quizzes, custom forms, and branching of your video. Features like these can be added to your recorded video or to a live stream.

Cinema8 focuses on gamification, eLearning, and Marketing. They allow users to create interactive videos by using functionalities such as clickable areas, questions, buttons, and more. Cinema8 looks like a comprehensive technology platform. They do not offer an open trial, so we have not been able to test there ourselves.

The Australia-based ClickView is an interactive video company that is geared toward online education. Knowing that television and YouTube series score well among today’s students, they have started with interactive videos in ClickView Original Series.

You can use these to support your lesson material and create your own interactive videos by using their built-in questions in the interactive video tool. They also focus on connecting with the other students with their mobile app.

Texan interactive video website DilogR provides a video hosting platform and interactivity tool, especially for marketing.

With Dilogr, you can create a dialog between you and your customers and track their level of engagement. They offer a combination of interactive video, questions, surveys, polls, and more in their tool.

Dot.vu is an interactive content platform to engage, entertain, and educate customers with interactive content. Interactive video is a part of the entire platform. The platform offers many possibilities. We were able to see that they have the ability to add questions and buttons to a video.  it was, however, difficult for us to quickly understand how it works.

Edpuzzle is aimed at teachers. Via Edpuzzle you can add interactions and voice-over to existing YouTube videos or you can upload your own video. The interaction list is minimal. Only two types of questions and notes are on the list of interactions you can add. In the notes, there is the possibility to add a hyperlink.

The interactions are added to the timeline and will show up in a sidebar when the video arrives at that particular timestamp. The teacher can send the finalized video to their students and view the results.  You can, however, upload a video or use a video from another teacher.

Edpuzzles interactivity is minimal yet effective. If you, however, need more interactivity in your video then hihaho might be the better option for you.

American company Engajer offers an interactive video platform on which you can build an interactive video tree by means of questions. This way the viewer can decide their own path throughout the video. It offers additional features such as an e-commerce plugin and a system to track your viewers. Both interactions and technical features are limited compared to our own hihaho platform.

Exaltive is a technology for helping businesses to better connect with their prospects, customers, and employees by applying the unique power of video to guide the functional needs of websites and applications in an immersive single screen experience.

Exaltive does not have an open trial. Therefore, we have not been able to test the software ourselves. The blog has not been up to date for years. The same goes for the social media channels. We don't know how active Exaltive still is in maintaining their platform.

GuidingTube is a platform that offers various video innovations. Interactive video is one of them. They offer a button interaction, a conditional choice interaction, and a menu. If you buy a license from them, you buy their entire platform. Interactive video is 1 option of what they offer and therefore they are more limited in the possibilities.

H5P is part of Joubel, a Norwegian company which offers a spectrum of features to enrich learning content. Interactive video is one of many possibilities. H5P interactions include several question types to drag-and-drop text. In addition, you can make your questions adaptive for when you want people that answered incorrectly to rewatch certain information.

The software is developed open-source and and offered with freemium business model. That means you may download it for free from h5p.org and install it on your own server. You can also purchase H5P via h5p.com as a SaaS solution. In that case you don't have to install the software on your own server. The open-source business model enables organizations to make content interactive with a small budget. That's why H5P is excellent for people in education who are technically savvy.

We can conclude that H5P has a wider range of offerings to make content interactive. H5P is great for handmade e-learning content in a broad sense. When it comes to interactive video, the possibilities with hihaho are much greater. The hihaho platform has more features and is much more advanced. Integration options of hihaho are more advanced as it is fully API based. It is also possible to automate interactive video production with hihaho. Therefore we suggest that hihaho is better suited for i.e. public education and corporate learning.

Hihaho is a Netherlands-based interactive video company and interactive video platform that makes your videos click! Our platform allows you to create interactive videos for any purpose, in any domain, compliant with all online video platforms. With interaction types such as clickable buttons, menus, and questions, the possibilities for your videos are endless! You can make an interactive video in no time!

Whether your goal is to educate, entertain or market a product or service with your video, hihaho will help you create a visual experience that seamlessly connects to your audience. On top of that, you are able to track all kinds of relevant data about your viewers and their behavior with interactions. You can find our interactive video examples here. Do you want to learn how to make an interactive video? Hihaho offers an extensive knowledge base on how to make interactive videos. 

IVORY studio offers many options and is somewhat similar in interface to video editing software such as Premiere Pro. In their timeline, you add both the interactions and the video images. This gives you the flexibility to combine different video fragments within the video. The 20 interactions IVORY studio offers are customizable in every possible way. That makes it quite overwhelming at times.

Klynt is an interactive video software application for new media storytellers. Klynt makes it easy to create rich interactive narratives by mixing video, photo, audio, text, and web resources to produce powerful interactive storytelling. You can organize your videos and story with a mind map of sorts, by dragging and dropping uploaded or linked videos into that map. In addition, you can add audio, hyperlinks, videos, and more to a video. Klynt is used by journalists, filmmakers, photographers, web designers, teachers working for news portals, NGOs, web agencies, film production companies, and universities.

Kumullus is a French edtech start-up. The platform enables users to create and deploy interactive videos for training employees and networks on all LMS/LXP and Web platforms on the market. Kumullus' website is in French. De backend is available in English as well. Kumullus is a nice platform with comprehensive features.

Luma1 is an interactive video platform for producing, managing, and delivering modern content for learning, selling, and marketing. The Luma1 platform brings video interactivity and data together with video to drive results for business. Luma1 and hihaho are platforms that both have many technical features and are free to try out. One distinction between the two platforms is that hihaho has advanced layering technology and, in our opinion, is easier to use. In addition, hihaho allows you to pay per video. To publish an interactive video at Luma1 you need to purchase a yearly subscription.

Mindstamp is an all-around tool to add interactions to a video. It especially has many fun question types that are suitable for sales and marketing. You can have someone set a date in the video for example or have your own video recorded as an answer to a question. Mindstamp has fewer publishing options than hihaho and does not work based on a timeline like hihaho, but has a list of interactions to the right of your video and markers in the player bar to show where the interactions are.

Nearpod is a platform with real-time insights into student understanding through interactive lessons, interactive videos, gamified learning, formative assessment, and activities.

Nearpod is focused on creating online lessons for elementary and secondary schools based on (interactive) slides. Slides can also be videos.

You can upload your own videos or existing videos from YouTube or BBC Worldwide. You can also use Nearpod's template lessons and upload your own mp4s. Interactions are limited to open and multi-per-choice questions that you add to the timeline of the video.

The strengths of Nearpod are the possibility to make interactive lessons. Interactive videos can be included in the slides of an interactive lesson or be used as a stand-alone test/exam. If you are focussed on only interactive video Nearpod is very limited in its use.

Playfilm is a Spanish-language interactive video platform. The focus of the platform is marketing and lead creation. Playfilm facilitates the creation of interactive video ads for use on social media. They use your social media stories, for example, to post a link to the interactive video.

From the examples on their webpage, it seems that they mostly use question interactions with background video footage. They have a platform where you can create your own interactive video, but for now, it's only open to a selection of companies. We haven't been able to test it ourselves.

PlayPosit offers an online learning environment with an interactive video tool in which teachers can make videos interactive with time-embedded activities. You can add images, equations, audio, and more.

While you can add multiple interactive features they do not layer over the video itself, but open up in a sidebar. The interactive features will by default pause the video. It is, however, possible to turn that option off in the advanced setting of chosen interaction.

Playposit has an extended free version. The paid version has extra features such as templates. With a paid subscription it is possible, for example, to work on projects with multiple people and to connect the Playposit videos to an LMS. This makes Playposit excellent for educational purposes.

Since August 16th 2022,  Playposit has been acquired by WeVideo. To this date, 17-05-2023, it's still possible to go to Playposits own website and log into the platform there.

Interactive video company Rapt Media, that is a part of Kaltura, offers a cloud-based platform to create interactive videos for which you can just drag and drop the content into the video. With this interactive video software, you can also track which paths your viewers take within your video.

Since its acquisition by Kaltura in 2018, Rapt Media's website has remained unchanged. It seems that Rapt Media's interactive video technology is fully integrated into Kaltura and no longer developed independently. If you want to work with Rapt Media, you have to work with Kaltura. Therefore, not much value should be attached to the number of employees on LinkedIn.

Smartzer focuses on the creation of shoppable interactive video for those who want to sell with or even within their videos. Smartzer offers a drag-and-drop interface to add clickable hotspots to your videos. The tool offers a wishlist and recommended items. Besides, the tool is available in multiple currencies and languages.

In Spott, you can make images or videos interactive with several different features. To name a few, images, side panels, buttons, tags, and many more. They seem to be focused on e-commerce and not on educational purposes mostly. We couldn't find a question interaction for example.

Interactions are neatly designed and easy to add. Like being able to give a button on hover a different status. In addition, you can build templates and copy layers from one video to another.

Stornaway is a tool to make interactive branched videos yourself. Just like Rapt, this works on the basis of fragments and choices that you link together in a flowchart. The result is a video where the viewer chooses where they want to go in the story. Stornaway offers everything to make your branched scenarios as good and creative as possible. You can also work out your script in the software and they also have a tool to convert your branched video into interactive YouTube content.

ThingLink allows you to make multiple types of content interactive. One of those types is video. ThinkLink offers 5 interactions that can all be opened as a popup via a pin in the video/image.

Their platform is available on their website or you can download the Thinglink app via the App Store or Google Play. This makes it possible to edit interactive videos on your phone.

The options that you have per interaction are somewhat limited. As far as we have been able to find, you cannot link follow-up actions to interactions, such as jumping to another timestamp or interaction within the video. There is an option to add a hyperlink to a few interactions.

Interactive video platform Verse allows you to work with storytelling, Q&As, and more by having interactions such as hotspots, slideshows, questions, and more. In addition, you can add a pathfinder and chapters for easy navigation and a choose-your-own-path type of video.

Viddler specializes in interactive video for healthcare. With role-play, in-player interactivity, and gamification, their tool wants to help to show improvement over time and across teams. There is little information about the Viddler platform to be found on the website. They do not provide any information about what interactions they offer or the ability to test the software.

With Vidversity’s interactive video tool, you can turn your lectures into interactive learning courses. You can add questions, resources, and also notes to the video. Record videos in the app or upload them yourself.

Vidversity offers several tools. On the one hand, an authoring tool that allows you to create video learning. These are actually video slides interspersed with questions, etc. The interaction is not really in the video but more as separate slides. They also offer a tool called Benchmark that allows instructors to have students create video within an LMS. For example, to demonstrate mastery of a particular skill. Here students can add their own text interactions. Just like hihaho, you can also outsource the production to Vidversity.

Viewbix is an interactive video platform on which you can create interactive ads using customization options in their editor and calls-to-action apps, such as Follow Us buttons, email capture, coupons, etc. There is no open trial, so we were unable to test the software ourselves. Both interactions and technical features are limited compared to hihaho.

Wirewax (part of Vimeo since 2021) is an interactive video platform that is driven by artificial intelligence technology that recognizes people and objects, which you can then tag and make a (clickable) hotspot for your viewers. You can also add more if needed, both moving and static. These hotspots can display further information, add an item to the viewer’s wishlist, and more via their interactive video player. To be honest, Wirewax is a wonderful platform for creating interactive video.

However, the pricing of Wirewax is very high compared to hihaho. For many purposes, you can create similar interactive videos with Hihaho while our prices are much lower.

We weren't able to get a trial account, but their sample videos give us the impression that Vudoo's focus is on shoppable videos. You can open beautiful popups within a video and then highlight a product and add a link to a website. We couldn't find the options to create menus or ask questions in the example videos. Vudoo has not provided pricing details yet.

With the interactive video platform Wootag, you can let your viewers shop within your interactive video. You can have your viewers fill out a form for their contact information, vital feedback or reviews, and even user polls. In addition, they can buy the products directly from the video.

This all happens in a tag Wootag creates for your video. There are different tags that you can add to the video. You are not limited to adding just one tag, it can be multiple. However, that is also the only thing Wootag does.

Wootag focuses on adding interactive tags to your timeline. Every tag activates an interactive element, but this also means it doesn't give you the full reigns. It's limited to only your timeline and you can only choose tags that are available to you at that moment.